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TargetPath Names Deena Ghazarian Managing Partners

Wilsonville, OR — TargetPath, a full-service technology business accelerator that helps great ideas become successful companies, announced today that it has named Deena Ghazarian as managing partner. Ghazarian, who has been a senior partner with TargetPath since 2015, joins TargetPath co-founders Scott Hix and Brad Gleeson as the third managing partner of the global organization.

With over two decades of experience in channel management for CE, including retail, online, specialty, and direct-to-consumer, Ghazarian has demonstrated success in driving multi-million-dollar sales growth while providing award-winning sales leadership. A Board of Industry Leaders member of the Consumer Technology Association (CTA) and winner of many industry accolades, including the Women in CE Legacy Award and named to the 2016 Dealerscope Most Powerful Women in Technology, Ghazarian is an expert in global consumer electronics sales modeling and channel management. Beyond CE, Ghazarian has had additional success with a myriad of markets, including soft goods and lifestyle accessories. A proven producer and leader, she is tenacious in building new businesses, accelerating brands, and growing global channel partnerships.

“Deena is one of the most well-rounded and effective channel strategists I’ve ever worked with,” said Scott Hix, managing partner at TargetPath. “She has elevated what TargetPath can offer its customers, is a rainmaker for our brands and channel partners, and is a mentor to our growing global team as well as other women in consumer electronics. Deena’s experience, reputation, and infectious energy elevate TargetPath to a new level of excellence for our clients and our business.”

Ghazarian began her career in retail store management before moving to a branded manufacturing business, where she spent a large part of her tenure accelerating Monster to a more than $1B company.  Notable achievements included overseeing the global sales strategy for multiple Monster categories and brands, including Monster Cable, Monster Power, Monster Headphones, and Beats by Dre. With TargetPath, she has significantly grown the client portfolio of CE brands, lifestyle products, headphone and audio manufacturers, and soft goods. As managing partner, Ghazarian will own global sales strategy for all TargetPath customers as well as share responsibilities with Hix and Gleeson in driving global Business Development.

About TargetPath:

TargetPath is a leading consultancy firm specializing in accelerating success for its clients since 2009 through comprehensive Go-To-Market strategies and operational frameworks. With a dedicated team of seasoned professionals, TargetPath has a proven track record of delivering results and driving growth across various industries. TargetPath has effectively introduced multiple B2B and B2C clients into the Americas, APAC, and EMEA markets. Their primary focus lies in steering clients clear of expensive pitfalls and unnecessary delays, ultimately securing savings and guaranteeing a favorable return on investment.