CASE STUDY:
RAP SNACKS
From ideas to execution, your success is our business.
ABOUT THE COMPANY
Rap Snacks is a unique snack brand that blends the worlds of hip-hop culture and flavorful snacks. Founded in 1994 by James Lindsay, Rap Snacks features a variety of chips and other snacks inspired by famous rap artists, each with its signature flavors. The brand is known for its bold packaging, featuring the likenesses of artists like Lil Baby, Rick Ross, and Cardi B, and for its commitment to celebrating Black culture and entrepreneurship. Rap Snacks has become a cultural phenomenon, offering fans a way to enjoy their favorite music icons while savoring delicious, creatively flavored snacks.
THE PROBLEM
The brand had been acquired by new ownership and was looking to shift its efforts from being a B2B-focused company to now engage in B2C. The website spoke exclusively to a business customer, it was simple, dark and lacked a call to action.
THE SOLUTION
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
THE RESULTS
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
AREAS SUPPORTED
Brand Development
Web Development
Design
Copywriting
SEO
Compliance
Advertising
Email Campaigns
%
Search Traffic
%
Conversion Rate
Top 5 Keywords
%
Online Leads
%
New Customers
%
Conversion Increase
%
Returning Customers Increase
TESTIMONIALS
We’ve loved working with the TargetPath team. Their drive matches our pace and their support in overhauling the brand to look and feel like the playful and engaging brand we are couldn’t have been a more enjoyable experience. Our new branding and website launch was incredibly smooth, they made our mental vision come to life.
ADDITIONAL CASE STUDIES
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