CASE STUDY:
HASK BEAUTY
From ideas to execution, your success is our business.
ABOUT THE COMPANY
HASK Beauty is a brand of haircare products available globally.
At their core, HASK believes there is a deep-rooted connection between hair health and self-confidence. That’s why their formulas are thoughtfully blended with clean ingredients and infused with natural extracts that repair and nourish your hair and skin, because when you FEEL your best you LOOK your best.
Sustainability stretches across everything they do, from packaging and formulas to manufacturing and recycling. Being kind to the planet means making choices that have the power to change the world.
THE PROBLEM
HASK was seeing success in traditional retail and wanted to expand their consumer reach and begin offering products online but profitability was going to be a challenge shipping dense liquids at affordable price points.Â
THE SOLUTION
After a review of the product portfolio, we determined in order to maximize profitability on-site we needed to take a less traditional route to market with the products and bundle them to manage the shipping costs and also provide an undeniable benefit to the customers. After working alongside the brand for years, we have expanded to an additional 5 countries and also support the parent company with their other beauty brands.
THE RESULTS
TargetPath has driven impressive growth and operational success for HASK across global Amazon marketplaces. With an average overseas revenue growth of 104% year-over-year. TargetPath has delivered over 500 million Amazon advertising impressions, significantly boosting visibility and engagement.
Their expertise in forecasting and inventory management enabled HASK to achieve a 96% FBA in-stock rate in 2024. Additionally, they maintained a return rate 66% lower than the category average, highlighting exceptional product quality and optimized listings. TargetPath’s supply chain efficiency has also supported the shipment of millions of units to Amazon facilities globally.
