Brad Gleeson

Co-Founder, Managing Partner

Brad Gleeson is a seasoned entrepreneur and growth strategist with over 35 years of experience launching and scaling tech-driven businesses. As co-founder and Managing Partner at TargetPath, he’s helped guide companies to $100M+ in annual revenue and led multiple successful exits across sectors like sustainability, smart cities, and advanced tech.

His career includes executive roles at Planar Systems, where he oversaw M&A activity exceeding $70M, and as Creator, Founder and C-Level executive of CIVIQ Smartscapes, a leader in connected urban infrastructure.

FUN FACT:
Brad has co-founded or led more than a dozen companies across the U.S., Europe, Canada, and Mexico.

Deena Ghazarian

Managing Partner

Deena Ghazarian is a seasoned business leader with over 25 years of experience in consumer technology and fashion. With a deep expertise in sales growth, strategic partnerships, and brand development, Deena plays a key role in helping companies thrive. As a Managing Partner at TargetPath, she uses her extensive knowledge to guide businesses through product development, market entry, and achieving long-term profitability.

Over the years, Deena has been instrumental in building some iconic global brands, including Austere, Monster Products, Beats by Dre (acquired by Apple), and AVAD (acquired by Ingram Micro). Her contributions to the industry have earned her well-deserved recognition, including honors like Dealerscope’s “Powerful Women in Consumer Technology” and “CE Leaders Who Rock.” She has also had the privilege of serving as Chair of the Consumer Technology Association’s Executive Board, where she helped shape the direction of the industry.

Deena holds degrees in philosophy, politics, and economics from Claremont McKenna College, where she was also a competitive swimmer and a Resident Advisor. She lives in Los Angeles with her husband and two daughters.

QUICK FACT:
In 2020, Deena co-founded Chloe Nickie, an online women’s shoe retailer that donates proceeds to autism charities—combining her entrepreneurial spirit with a deep commitment to giving back.

Victoria Dower

GM, Senior partner

Victoria brings deep expertise in civic tech, transportation, and hardware from a dynamic career that spans both the public and private sectors. She is best known for her transformative work on LinkNYC, where she helped convert thousands of New York City payphones into a free, high-speed Wi-Fi network—a project that stands as one of the city’s most impactful technology rollouts.�

Prior to TargetPath, Victoria held leadership roles at Lacuna Technologies and Verizon’s Smart Communities group, where she brought new groundbreaking technologies to market. She brings multi-disciplinary expertise in Strategy, Operations, and Marketing to each of her clients and has led projects that include the large-scale implementation of a new data tracking system for Los Angeles World Airport, the development of a competitive positioning strategy for Desktop Metal, and the branding and launch of the Open Mobility Foundation, an open-source transportation data foundation. Victoria is a graduate of Columbia University, a background that helps her bring strategic and analytical rigor to each project. Having lived in New York for twenty years before moving out West, she also has very strong opinions on bagels and pizza. �

QUICK FACT:
Outside the office, Victoria’s passionate about Portland’s incredible technology ecosystem. She organizes the Portland Hardware Meetup, a monthly gathering that brings together a local community of over 300 folks building businesses with physical products, be it advanced laser technologies, electric boats, or robotic exoskeletons.

Liz Robinson

Senior Partner

Liz is an experienced leader in the wireless industry who thrives on building meaningful relationships and helping businesses succeed. With over 25 years in executive roles across Sales, Product, Marketing, and Operations, she brings a creative, high-energy approach to developing strategies and driving business growth. Liz’s ability to balance planning, execution, and customer needs has translated into her impactful volunteer work with nonprofits, including leadership roles on academic and economic development boards. Whether launching new products, refining go-to-market strategies, or guiding high-performing teams, Liz focuses on creating lasting impact for both businesses and the people behind them.

QUICK FACT:
Being raised in the South, Liz finds peace and an escape in her home garden in Maryland, where she grows fruit, vegetables, and herbs throughout the year. Inspired by her travels, she loves putting her twist on classic Southern dishes, and several of her signature recipes have been published both regionally and nationally.

Jennifer Bernards

Partner, Marketing

Jennifer has a wealth of experience in go-to-market strategies and channel development, especially within the tech space.

She’s passionate about helping clients build and execute impactful global distribution strategies and marketing launch plans, whether for B2B or B2C retail. Collaborating closely with sales teams, Jennifer is a key player in driving revenue growth and making sure products get the attention they deserve. Her leadership has been vital in launching hundreds of successful products through smart, targeted marketing efforts.

Beyond her impressive track record, Jennifer has been recognized as a Dealercope 40 under 40 honoree and currently serves as Vice Chair of the Entrepreneur Council at the Consumer Technology Association.

QUICK FACT:
Ever wonder about what’s outside Jennifer’s home office windows? Jennifer resides in Oregon’s picturesque Willamette Valley, renowned as the home of incredible Pinot Noir

Halee Hempfling

Partner, Ecommerce

Halee is a marketer by nature with a passion for all things online, but most importantly the customer purchasing experience. She focuses her efforts on helping brands tell their stories and achieving sales greatness. A proud Alumna of Gonzaga University, she has carried that holistic education and perspective into her career by seeing the sum of all the parts of finance, operations, marketing and everything in between when working with a brand to launch and scale on Amazon and DTC platforms.

She was a Dealerscope 40 Under 40 honoree at 28 and has been immersed in a family-owned and operated business her entire life and understands the entrepreneurial experience. Halee has helped many brands launch and grow from $0 to >$1M in sales on Amazon in less than a year and has supported dozens of brands achieve their sales goals with innovative conversion tactics and strategies backed by industry data.

QUICK FACT:
Halee has grown up around boats since she was in a baby bouncer, with enough sea hours to be able to get her captain’s license quite handedly. Her love for boating is so profound she named her dog Captain.

Cate Carpenter

Marketing, Design

As a member of our marketing team at TargetPath, Cate blends visual storytelling with strategic thinking; crafting social media content, branding assets, and design work that helps brands stand out. With a BFA in Graphic Design from Montana State University, she’s led design projects ranging from packaging refreshes to full logo overhauls, boosting visibility and strengthening brand identity.

Fun Fact: Cate once called Italy home, an experience that still inspires her creative eye and love of good design.

Nicole Campbell

Operations

Nicole plays a key role in managing the flow of goods through the supply chain for our clients. With over 20 years of experience in operations and logistics, Nicole has a sharp eye for detail and understands how even the smallest adjustments can make a significant difference in overall efficiency and cost savings. She’s passionate about finding creative ways to streamline processes and ensuring that products are delivered intact and on time, every time.

QUICK FACT:
When she’s not optimizing operations, Nicole is all about tackling new challenges. She loves building elaborate Halloween displays and is currently training for a solo hike along the Oregon-Washington border of the Pacific Crest Trail in under 14 days!

Abbie Granley

Digital Marketing

Abbie Granley is a digital marketing professional with a strong passion for website management and eCommerce. With 4+ years of experience in building, refreshing, and optimizing websites, Abbie excels in crafting seamless user experiences based on consumer data to fuel brand growth. She has a proven track record in optimizing Amazon listings and websites, handling everything from product listings and storefronts to content strategies, SEO, and keyword optimization. Abbie ensures that both Amazon and website content follow best practices to boost visibility, user engagement, and conversions.

Abbie holds a Bachelor’s degree in Digital Technology and Culture, graduating summa cum laude from Washington State University. Her passion lies at the intersection of technology, UX/UI design, and marketing, and she stays ahead of the curve by constantly adapting to the dynamic online landscape, adjusting to shifts in SEO priorities and search behaviors to ensure her clients knock their goals out of the park.

QUICK FACT:
Abbie’s love for art shines through in her free time, where she channels her creativity into sketching and painting. With her Fine Arts minor, she’s always looking for new ways to express herself, drawing inspiration from the beauty of nature. You’ll often find her out hiking with her dog, Lulu, soaking in the scenery and letting it fuel her next artistic creation.

Tyler Hix

Junior Analyst

Tyler Hix is a Junior Analyst on the ecommerce team, turning data into smart decisions that drive client growth. He specializes in sales reporting and cost-to-serve modeling, helping brands stay profitable and efficient on Amazon. After graduating from Oregon State University, Tyler has contributed to cross-functional projects spanning Operations and Marketing, gaining a well-rounded view of what it takes to scale a business. His sharp analysis and clear communication have already helped multiple clients uncover new growth opportunities.

Fun Fact:
Tyler won a youth golf tournament at age 8 – but couldn’t defend his title the next year because it was limited to club members only.

Rob Horenstein

Operations

Rob oversees inventory, logistics, and Amazon operations for our ecommerce clients, making sure everything runs smoothly. He also handles Amazon PPC ads, optimizing ad spend to drive growth and strong returns for any budget. Before joining TargetPath, Rob ran his own ecommerce business and consulted for SaaS companies in the space, so he brings a host of hands-on experience to the table. In his first three years on the team, Rob helped facilitate shipments for over 1.5 million products, ensuring our clients’ operations were seamless, efficient and accounted for.

An Eagle Scout, Rob is committed to leadership and excellence in everything he does. He graduated summa cum laude from Seattle University with a double major in Finance and Business Analytics and even served as the lead portfolio manager for the Redhawk Endowment Fund, a student-led investment portfolio.

Fun Fact:
After college, Rob lived in both Asia and Latin America, soaking up unique cultural experiences that influence his daily approach to both work and life.

Brynn Matson

Marketing, Channel

Brynn helps TargetPath clients turn big ideas into smart marketing moves. With a focus on channel marketing, she works together with retailers to maximize product visibility, placement, and promotion. She brings a creative edge to everything she does, paired with a strong business foundation from her MBA at Seattle University and a BA from the University of Oregon. Brynn’s passion for tech, media, and advertising fuels campaigns that are not only eye-catching but strategically sound.

Fun Fact:
Brynn launched and ran her own e-commerce business for four years during college; a hands-on crash course in marketing, operations, and the power of a well-built brand.

Sheryl McCormack

Accounting

Sheryl keeps TargetPath running smoothly behind the scenes. She handles everything from payroll, 401k contributions, and invoicing to reconciliations, contractor payments, and office operations. With a degree in Business–Human Resources from San Jose State, she’s built a career around making complex administrative work feel seamless. She’s also a certified Notary Public and the go-to person when things need to get done right.

Fun Fact: Sheryl can say the alphabet backwards faster than most people can say it forwards—seriously, she was once pulled on stage in San Francisco to prove it. She also placed as a state finalist in a Toys R Us scan-and-bag competition back in her college days.

Captain

Office Dog

Captain is our fearless, food-loving Labrador who’s always up for adventure—especially to go get snacks. Whether she’s cruising on a boat or through the office during a hard day’s work, Captain brings boundless energy and joy wherever she goes. Her passion for food is rivaled only by her love of belly rubs making her the ultimate office companion. With a heart as big as her appetite, Captain is always ready to bring a little extra sunshine to the team’s day.

QUICK FACT:
Captain holds the record for the most mid-meeting naps at TargetPath.

Lulu

Office Dog

Lulu is a delightful little mix of Pitbull, Jack Russell Terrier, and Chihuahua, with a personality that’s as charming as her short legs! She’s the office’s favorite cuddle buddy, always soaking up pets and treats from the team, and she’s never far from her friend Captain when she’s not napping. While Lulu enjoys the occasional hike with Abbie, her true happy place is curled up on the bed or couch at home, snoozing away in complete relaxation.

QUICK FACT:
Lulu has a seriously stoic expression—often looking like she’s deep in thought—but don’t be fooled by that serious face. She’s the sweetest, most affectionate pup around, and her snoring just adds to her irresistible charm!