SINCE 2009, TargetPath has been helping growth-focused companies transform their brands and businesses. With over 130 successful projects and a team of 20+ expert accelerators, we specialize in taking ideas from concept to full execution. Whether developing go-to-market strategies or embedding long-term support, we work alongside your team to achieve measurable success.
What we value
INTEGRITY
EXPERTISE
INNOVATION
PARTNERSHIP
EMPOWERMENT
PASSION
Let’s Accelerate Your Growth
Schedule an introductory review to discover how TargetPath can help you achieve your goals with a personalized, hands-on approach to your ecommerce business.
Meet the TargetPath team
TargetPath accelerates growth with on-demand expertise and fractional resources, helping companies reach their potential faster. From startups to established brands, we partner with you to build and execute customized strategies that deliver measurable results.
MY NAME
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Jennifer Bernards
Partner, Marketing
Jennifer has a wealth of experience in go-to-market strategies and channel development, especially within the tech space.
Halee Hempfling
Partner, Ecommerce
Halee is a marketer by nature with a passion for all things online, but most importantly the customer purchasing experience. She focuses her efforts on helping brands tell their stories and achieving sales greatness.
MORE ABOUT HALEE
A proud Alumna of Gonzaga University, she has carried that holistic education and perspective into her career by seeing the sum of all the parts of finance, operations, marketing and everything in between when working with a brand to launch and scale on Amazon and DTC platforms.
She was a Dealerscope 40 Under 40 honoree at 28 and has been immersed in a family-owned and operated business her entire life and understands the entrepreneurial experience. Halee has helped many brands launch and grow from $0 to >$1M in sales on Amazon in less than a year and has supported dozens of brands achieve their sales goals with innovative conversion tactics and strategies backed by industry data.
QUICK FACT:
Halee has grown up around boats since she was in a baby bouncer, with enough sea hours to be able to get her captain’s license quite handedly. Her love for boating is so profound she named her dog, Captain
Captain
Office Dog
Captain is our fearless, food-loving Labrador who’s always up for adventure—especially to go get snacks. Whether she’s cruising on a boat or through the office during a hard day’s work, Captain brings boundless energy and joy wherever she goes. Her passion for food is rivaled only by her love of belly rubs making her the ultimate office companion. With a heart as big as her appetite, Captain is always ready to bring a little extra sunshine to the team’s day.
QUICK FACT:
Captain holds the record for the most mid-meeting naps at TargetPath.
Jennifer Bernards
Partner, Marketing
Jennifer has a wealth of experience in go-to-market strategies and channel development, especially within the tech space.
She’s passionate about helping clients build and execute impactful global distribution strategies and marketing launch plans, whether for B2B or B2C retail. Collaborating closely with sales teams, Jennifer is a key player in driving revenue growth and making sure products get the attention they deserve. Her leadership has been vital in launching hundreds of successful products through smart, targeted marketing efforts.
Beyond her impressive track record, Jennifer has been recognized as a Dealercope 40 under 40 honoree and currently serves as Vice Chair of the Entrepreneur Council at the Consumer Technology Association.
QUICK FACT:
Ever wonder about what’s outside Jennifer’s home office windows? Jennifer resides in Oregon’s picturesque Willamette Valley, renowned as the home of incredible Pinot Noir
Stay Informed,
Stay Inspired
Your Source for Industry News, Expert Blogs, and Team Highlights
Your Source for Industry News, Expert Blogs, and Team Highlights
Stay Informed, Stay Inspired
Welcome to TargetPath Insights, your go-to destination for the latest news, blogs, and stories. Stay updated with industry news, thought leadership articles, and exclusive behind-the-scenes content. Meet the new faces in our team through employee spotlights, and discover trends shaping the future. Explore engaging stories, expert opinions, and everything you need to stay informed and inspired.
Deena Ghazarian Elected Chair of CTA 2024 Board
The Consumer Technology Association (CTA) announced the election of the CTA 2024 Executive Board and Board of Industry Leaders (BIL). The executive board (EB) is a select group of industry executives who advise on CTA policies and events, including CES.
TargetPath Names Deena Ghazarian Managing Partner
With over 25 years of experience in the mobile tech industry, Elizabeth Robinson brings a wealth of expertise and leadership, joining tenured executives on the team, further enriching the collective go-to-market experience within the organization.