We identify and leverage the most effective channels for your brand
We identify and leverage the most effective channels for your brand.
• Our team of experts work closely with you to create a customized plan that fits your unique business needs and goals.
• We are committed to assisting you in achieving your sell-through goals faster.
• Our team possesses the necessary skills to support your merchandising, training programs, and promotional campaigns.
• We prioritize developing evergreen and drive-time content that appeals to your customers and aligns with the retailer’s strengths and requirements.
• We work in partnership with our retailers to maximize the best outcome for the brand and for the retailer.
Who WE ARE
ESTABLISHING THE NARRATIVE
Our team specializes in crafting comprehensive marketing strategies that elevate brands. We excel in developing compelling brand narratives, defining precise positioning, and implementing effective channel strategies.
CRAFTING AN EFFECTIVE STRATEGY
Our expertise extends to product storytelling, captivating visual content creation, and seamless social media management.
DELIVERING INNOVATIVE BRAND SOLUTIONS
From product launches to trade shows and seeding kits, we deliver innovative solutions that drive brand engagement and success.
ECOMMERCE
CAPABILITIES
CUSTOMER
Defining your customer and speaking directly to them
PROFITABILITY & ANALYSIS
Product Offers | Promotional Planning | Sell-Through & Advertising Reporting | Forecasting & Demand Planning
PRODUCT SETUP
Content – PDP and A+ imagery | Keyword Indexing | Twisters
OPERATIONS & LOGISTICS
Inbound/Outbound Shipping | Demand Planning | Packaging
ADVERTISING
Keyword Research | Budgeting | Benchmarks & KPIs | Optimization | Performance & Profitability
OPTIMIZATION
Seasonal v. Evergreen | Keyword Target Search Scrapes
COMMUNICATIONS
Customer Service | Direct with Amazon | Review Management
REPORTING & ANALYSIS
Sales | Inventory | Advertising | Financial | Trends
REQUEST AN AMAZON AUDIT
Schedule an introductory review to discover how TargetPath can help you achieve your goals with a personalized, hands-on approach to your ecommerce business.
A Phased Approach to
Identify Target Partners
We identify your company and customer needs and develop a global retailer and distribution-specific set of plans with this in mind.
Current Distribution Review | Identify Target Accounts | Demand Planning | Forecasting
CHANNEL MARKETING
Sell-In
Creating and implementing a sales strategy by account to create an efficient and scalable approach. We work directly with you and the retailer/distributor to execute the plans to drive sell-through. We develop a forecasting process with you to manage your demand effectively.
Sell-In Deck | Cost-To Serve | Reporting & Analysis | Samples | Dealer and Distributor Setup Documentation | Communications
CHANNEL MARKETING
Driving Sell-Through
Understanding and developing a regionalized approach and plan for your customers in each marketplace. Working with your partners to build individualized plans for what moves the needle with their customers and sales floor.
Merchandising | Training | Promotional Cadence | Events & Tradeshows | PR
MERCHANDISING
Best-In-Class Execution In-Store
Building and executing strategic plans to increase awareness of your brand and your products in-store to create a brand affinity in the market.
Planogram Development | Fixtures | Signage | Retail Packaging | Third-Party Merchandising Execution
TRAINING
Training The Sales Floor
TargetPath will work with your team, or develop from scratch a full strategy on how to talk to your customer. Where they shop, their motivators, how they consume media and information, and what type of creative speaks to them best, whether doing product research, a first-time buyer, or a loyal brand lover for years.
Contests & Incentives | In-Person | Virtual | Management Level | LMS Training Modules
EVENTS
Experiences Worth Talking About
Pre-event planning and coordination as well as on-site with the booth builder to ensure timely construction, installation, and dismantling of the materials. We work with you to establish and maintain the budget for your event while developing a comprehensive marketing and promotional plan to create buzz and attract your target audience to the event. Provide on-site presence throughout the duration of the event to ensure it runs smoothly. Post-event evaluation to assess the success and ROI of the event.
Tradeshows | Meeting Spaces | Experiential | Sales Meetings | Tabling | Community