CASE STUDY:
JEVO
From ideas to execution, your success is our business.
ABOUT THE COMPANY
The brand had been acquired by new ownership and was looking to shift its efforts from being a B2B-focused company to now engage in B2C. The website spoke exclusively to a business customer, it was simple, dark and lacked a call to action.
THE PROBLEM
The brand had been acquired by new ownership and was looking to shift its efforts from being a B2B-focused company to now engage in B2C. The website spoke exclusively to a business customer, it was simple, dark and lacked a call to action.
THE SOLUTION
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
THE RESULTS
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
AREAS SUPPORTED
Brand Development
Web Development
Design
Copywriting
SEO
Compliance
Advertising
Email Campaigns
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Increase in Sessions
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Increase in Direct Traffic
Since June 2023, our strategic improvements have resulted in a 69% increase in Direct Traffic Sessions. This surge underscores the success of our approach in enhancing direct user engagement and brand recognition.
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Increase in Search Traffic
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Increase in orders
Following the launch of the redesigned website in June of last year, we have achieved an outstanding 236% increase in orders. This remarkable growth demonstrates the effectiveness of our comprehensive approach to optimizing the user experience and driving conversions.
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Sales Attributed to Marketing
Our targeted marketing efforts have led to an impressive 87% increase in sales since the website’s relaunch in June of last year. This significant boost highlights the impact of our strategic marketing initiatives on driving revenue growth.
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Increase in Sales from Search
Since the website relaunch in June of last year, our enhanced SEO strategies have resulted in a remarkable 114% increase in sales originating from search traffic. This substantial growth underscores the effectiveness of our approach in leveraging search visibility to drive revenue.
CLIENT FEEDBACK
We’ve loved working with the TargetPath team. Their drive matches our pace and their support in overhauling the brand to look and feel like the playful and engaging brand we are couldn’t have been a more enjoyable experience. Our new branding and website launch was incredibly smooth, they made our mental vision come to life.
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