CASE STUDY:
KNOMO
From ideas to execution, your success is our business.
ABOUT THE COMPANY
Knomo London is a British lifestyle brand renowned for its stylish and functional bags, accessories, and tech-focused products. Founded in 2004, Knomo combines innovative design with high-quality materials to create versatile and durable items that cater to the needs of modern professionals. The brand aims to empower individuals to confidently carry their technology, offering products that blend fashion with practicality. Knomo London is especially recognized for its attention to detail, integrating smart storage solutions and RFID-blocking technology into its designs, ensuring both security and style for its customers.
THE PROBLEM
The brand had been acquired by new ownership and was looking to shift its efforts from being a B2B-focused company to now engage in B2C. The website spoke exclusively to a business customer, it was simple, dark and lacked a call to action.
THE SOLUTION
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
THE RESULTS
With the shift in target consumer, we decided to give the brand a facelift and lighten up the look, feel and tone of the brand. We started by establishing a new mission, then crafted an updated brand story to tell the unique history of the brand and also bring it to life. From there we built out a brand new Shopify website to speak to this consumer with updated design, photography and a simple to use navigation to streamline the click to conversion process.
AREAS SUPPORTED
Brand Development
Web Development
Design
Copywriting
SEO
Compliance
Advertising
Email Campaigns
%
Search Traffic
%
Conversion Rate
Top 5 Keywords
%
Online Leads
%
New Customers
%
Conversion Increase
%
Returning Customers Increase
TESTIMONIALS
We’ve loved working with the TargetPath team. Their drive matches our pace and their support in overhauling the brand to look and feel like the playful and engaging brand we are couldn’t have been a more enjoyable experience. Our new branding and website launch was incredibly smooth, they made our mental vision come to life.
ADDITIONAL CASE STUDIES
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